Ah yes another glorious Monday. The beginning of the work week and for me another blog post. So after some thinking I finally figured out what to write about…….keywords. Keywords are an important aspect of any search engine marketing campaign whether it’s PPC or SEO. Developing a good solid keyword list is a tedious task. There are a few steps you must take to get the best possible list that will improve your ROI. Now on to the important part of this post…the steps, so pay attention!
The first step is to identify your target market and apply this to your next step; brainstorming. Brainstorming will take some time. If your target market is for a younger generation, keep that in mind. Remember that people in our generation think, speak, and search differently than an earlier generation. In your brainstorming step you will be thinking of all keywords possible. Start a master list spreadsheet and start loading it up. This is your rough list so just keep putting in keywords you think will work. Take notes and put everything you think of down on paper. Once you’re done brainstorming and coming up with keywords, TAKE A BREAK! That was a lot of thinking and writing so take a break so your brain don’t melt.
Now that you have your master keyword list it’s time to go over it and get it more specific. Take out any doubles you might have put in. Remember to use the keyword matching options: broad match, phrase match, exact match, and negative match. (I’ll go into more detail on those another time) Just remember to make your keyword list very specific to what you’re advertising. The more broad your keywords the more impressions/clicks you might get but less conversions. And don’t forget about misspellings. Typos are a very common thing on search engines, so keep that in mind when your compiling your list.
Try to make multiple lists and test different keywords. As usual testing is important, just because you think you have a solid list doesn’t mean anything. In the online marketing business there are surprises around every corner and I cannot stress enough how important testing is. After some time you will find yourself with a strong keyword list and it will greatly help your business. Just take your time and think about everything logically and you’ll be fine.
Leave a Reply