So I’ve been very busy the past couple weeks. There’s only one of me, it’d be great if there were two. I’ve been having a terrible time concentrating, sleeping, and getting things done. I’ve been hammering caffeine in hopes that I’ll get jittery and focused enough to work my magic. Well, it worked for a while, but after three weeks straight of this, it stopped having it’s effect. So bad, that I had pounded two Red Bulls inside 15 minutes and was asleep less than an hour later. For a normal person, this might’ve made their heart jump out of their chest, but after my addiction, it didn’t really do much.
So I made a challenge with myself. On Monday, I swore off caffeine. Just for a couple days, though. I’ve been getting withdrawal headaches, I’ve been irritable, and it’s generally been a miserable experience. I finally had caffeine today, and while it wasn’t Earth-shattering, I do feel better and more alert. It also helps that I got a full nights sleep last night.
I’ve run across campaigns that work the same way. Well, they don’t run on caffeine, but I anticipate clicks coming from a certain source. In fact, I rely on it, it’s my crutch, such as promoting solely through PPC. I’ll pour money into a campaign, it’ll be getting good clicks, but it’ll start getting stale after a while. I’m only going through PPC, and usually only through Google, so all my traffic comes from the same place. So sometimes, I have to step back and re-evaluate my plans. PPC is great to drive traffic, but sometimes you need to detox from it and look down another avenue. When I’m running affiliate offers, I’ll usually start with PPC, but something like AdBrite would be a great alternative. It offers a different traffic stream, for a reasonable cost. It’s not as targeted or as quality, but sometimes shaking things up will improve things overall.
So that’s just a small example. Don’t put all your eggs in one basket, as they say. Don’t rely on just one avenue; step back, detox, try something else. You might return to the original, but hopefully you’ll do it with a better viewpoint.
Oh, and stay the heck away from my coffee and Red Bull.
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