There are a lot of different ways to get your name out there in advertising. Some can take up a good chunk of your time while others are pretty darn easy. We’ve already covered Facebook, MySpace, and Twitter, but what about letting people hear your own voice? And now, a few words on blogging…

Writing a blog is so incredibly easy, which is why there are tons of different types of blogs out there. The key to writing a widely received blog is to find a topic that is interesting and unique. While you should write something that you know, you also need to pay attention to what the public wants to read about. You can go on and on about shoe horns, but if no one’s listening (or reading, really) then what’s the point? Because there are a multitude of bloggers all competing for the same audience, you have to stand out.

So now that you have a super cool idea that’s sure to grab the public’s attention, your next step is to go about setting up your blog. But if you’re like me, that concept can be a bit daunting. I mean, I just want to write a blog, can’t someone else set it up for me? Sure, you can go that route. Or, you can head over to Wordpress and get a blog set up faster than you can say “fiddlesticks.” True story. Their set up is really easy for newbies to use (myself included), and they have tons of themes to choose from so you don’t have to worry about your blog looking too generic.

Ok, so you’ve got your blog set up, you’re writing some seriously rocking posts, but you’re not getting the traffic you want. Remember a few weeks ago when I was talking about Social Marketing? It’s time to hook up with your new besties: Facebook, MySpace, and Twitter. Set up a presence with each of these networks and you’re getting your blog out there to the people that matter. Facebook will even track your RSS feed and publish a note every time you write a new post – set it and forget it.

So what are you waiting for? Don’t keep that genius all to yourself!

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Filed under: Blogs, Social Marketing, Social Media by Caren Romanyschyn
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