Over the past two weeks I’ve been explaining about the whole Adwords certification thing, and now I’m a certified individual (not to mention we are a certified company now as well) Now I’m going to talk about a few things that can increase your sale and profits. Adwords has all sorts of tools and options to optimize your accounts. Even with all these options one of the best ways to improve your profits is your landing page. Conversion’s the word. You can get all the clicks you want but if you can’t get any conversions you’re just throwing money away.
So what is a landing page? A landing page is the page visitors arrive at after clicking your ad. It is important that your landing page is simple, easy to understand, and matches the ad that was clicked on to get to the page. When deciding your landing page it is important that you think of the user. Think of what they are seeing through their eyes. Think of all the thoughts that are going through their head. “Does this site look trustworthy”, “is this the right place”, “how much time will this take?” The site must me user friendly.
Make sure that your landing page works in conjunction with your ad text. In other words if the ad text is describing a certain product, make sure that the landing page takes the user to that products page. It may frustrate the user if they click the ad and then have to go search for the product. Remember your goal is to get the conversion. If the user clicks the ad and get frustrated then just backs out of your website you’re not making any money.
Your landing page is key to making profits. Just keep in mind these two rules about landing pages and you should be fine: 1) make the content useful, relevant, and trustworthy. 2) Make the site easy to navigate. Landing pages are not that hard but one little mistake can completely ruin your traffic/conversions. One of the most important things to do is TEST, TEST, and TEST!! Try different things. One little difference can make a huge difference in sales. After you make a few changes and test them, you will be able to see what works best for you and your customers.
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