I really hope you’ve been working on your online persona lately, because it’s time to get networking! People want to know what you’re up to, and creating a well-rounded online profile is a big part of that. So if you thought you could just skate by on a few lines of text, you’d better reevaluate.
Ok, so we’ve talked about setting up a Facebook profile, right? You want to make sure you have one set up for you, the promoter, so you can create a Page about your business and/or products, but you also want to let your fans know a little something about you. It’s a lot easier to attract potential fans to your business if they can put a face with a name. The more accessible you are, the more likely you are to gain friends and fans with ease. Otherwise, you’re just that creepy stalker guy on Facebook that no one wants anything to do with. So get out there and let people know what you’re doing, what products your promoting, what sales you’re running, etc. Status updates are crazy important when it comes to Facebook because they run on your News Feed, which is the first thing people see when they sign into Facebook. A good Status Update can draw people to your Page, and the more people who see your Page, the more fans you can potentially get.
Facebook is pretty cool when it comes to making Pages because they operate pretty much like a standard profile page. You get a Wall that you and your fans can post on, Info to let your fans know about what you’re advertising, Photos, Discussions, and Links. As a Page admin, you can even add a Fan Box to your site so you can let your current loyal followers know about your Facebook Page. Facebook lets you suggest your Page to your friends so that they can become fans, which (as we’ve discussed) helps expand your advertising reach. If that approach is a little too laid back for you, Facebook also offers personalized paid ads that you can use to attract fans. Another admin perk is that you get access to a tracker like Google Analytics, called Insights, that allows you to see who is interacting with your Page. Fan interaction is broken down into many levels, including Sex, Country, Language, Post Quality, Reviews, etc.
In my opinion, the best part about setting up a Facebook Page for your business is that you can import an external blog to your page. Basically, you import your RSS feed through Facebook, so that every time you write a new post, it shows up as a Facebook Note. These Notes show up in the Facebook News Feed, which is visible to all your friends. Facebook just added a new feature that allows you to link your Facebook and Twitter accounts. Why is this relevant? You know how your Facebook Page automatically pulls your new posts from your blog? Well that wealth of information is now funneled through to Twitter. Just think of it as one less thing you have to worry about.
What’s my favorite thing about social marketing on Facebook? It’s FREE!
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