There’s a whole lot more to blogging than just writing a couple of posts a week. I mean, you could just rely on that, but you’re not going to get much exposure that way. What you really need to do is create a whole online persona and image that people can use to connect you to your business and/or products. Now, we’ve already talked about Social Media and the wonders it does in effortless promotion, but there’s more that you can do. And best of all? It won’t cost you a penny.
One of the things you can do to increase your marketing reach is to read other people’s blogs. I know, you’re actually going to have to research – such a drag. You want to look for blogs that pertain to the same subject matter your blog writes about. Why? Because you want to comment on their posts. In order to write informed post comments, you have to know what you’re talking about as well as have a general knowledge and understanding of what the blog is talking about. Informed post comments are important because they help you create solid backlinks, which are used to elevate your ranking in Google. The more backlinks you have, the better your rank. But before you go commenting on every blog you can find, you should know that the quality of the page matters. So you can’t just write comment after comment on every page you come across and expect to move up the Google search ladder. It doesn’t work that way. Not only do your comments need to be informed, but they also need to be posted on reputable sites. The more well known the site, the more weight the backlink carries.
Ok, so you’ve got a few backlinks under your belt – now what? Because you’re only taking the time to comment on posts relevant to your own blog (right?), the people whose sites you visit are likely to check out your blog. And guess what? They’ll probably leave you a comment or two, filling out your comment section, and making your blog look pretty impressive in the process. This will spread your name around your target market, where it matters most, and you might even make a few contacts in the process. One thing to note: make sure you leave your contact info and a link to your blog when you comment. That way, traffic from the blogs you comment on will flow over to your blog, essentially providing you with a steady stream of free traffic. What did I tell you – free is good!
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