It’s me again back to talk about the lovely Google Adwords exam. Last week I went over the requirements of what is needed to become a Google Adwords certified individual and some of the perks that come with it. But sadly there are some down sides to this whole process.
First of all the main problem I have come to realize is the time factor. After you meet all the requirements for the exam you should have a pretty good idea of what you’re doing on Adwords (which is 90 days for those who haven’t been paying attention) During the 90 days you’re going to want spend some time going over the lessons Google provides (http://www.google.com/adwords/learningcenter/text/index.html) The learning center has a large amount of information that will take a while to read through. It’s a long and tedious process but if you are taking this seriously it’s a necessity. So the initial 90 days plus a good study session in the learning center will take a good chunk of your time.
Also becoming certified does not guarantee work, and it doesn’t teach you a sound strategy. Just because you are certified doesn’t mean everything will just fall into place for you. There’s still a lot of work involved and still A LOT more to learn.
The final downfall isn’t really a downfall at all. There is a cost involved, $50. That’s right fifty bucks just to take the test, and if you fail your first time and have to retake it, it’s another fifty dollars. The upside to this is that it shows your clients you take your job seriously and are knowledgeable about Google Adwords and can help them to make money (everybody likes money)
I know my posts might come off a little “flip-flopped.” One paragraph I’m telling you how great it is to be Adwords certified and the next I’m telling you it’s a bit overrated. The bottom line is credibility. Being certified gives you and your company credibility and an advantage over your competitors.
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